Hood River Parks & Recreation

Client: Hood River Valley Parks & Recreation

Position: CD

Communications Brief

In April 2017, a communications plan was presented to the board of directors. In July, this plan was implemented through email marketing, social media, and traditional materials. Much of this plan included content directed at disseminating information about the condition of the failing Aquatic Center and plans for replacement. Strategy carried out through social media focused on gaining support for Parks & Rec to bring a greater understanding of their role in the Hood River community and positively impact the campaign for pool replacement. Other areas of focus included building a sense of togetherness for the pool staff and shining a positive light on staff who interact with the public on a daily basis.